Sia Psicharis is director and creator of ‘Beautyologist’ established in Melbourne, Australia in 2005, evolving from her industry experience in an abundance of elite salons with high profile clients. Sia’s beauty obsession is ‘skin needling’ a treatment described by Sia as acupuncture for the face while simultaneously working on all skin concerns.
Sia’s passion for treating skin comes from her own personal experience of suffering from acne, inspiring a clear vision to create a new range of skincare treatments, providing an evolution for maturing individuals focusing on anti-aging therapeutics that will change peoples lives to feel amazing from the inside out.
With a love affair for fashion, Sia’s style is gracefully feminine incorporating a splash of black lace. Sia loves her short well-manicured nails with a polish that matches her signature bright red lipstick that pops!
Sia believes in inner health as well as outer skin wellness. “Great Skin is not just about the products you apply on your skin, it’s about living a well balanced lifestyle. A generous amount of sleep, mixed with exercise, mixed with a healthy diet, mixed with spending quality time with loved ones, talking beautiful words and practicing mindfulness”
Sia’s lives a life that is the authentic truth of ‘Beautyologist’ to the full essence. As a passionate, creative, dedicated, business owner, Sia rises every morning with an amazing drive and fresh energy to invent and source new products, services and treatments for all her clients.
Seeking new knowledge on a daily basis, Sia discovers inspiration from designers and visionaries in the fashion and beauty industry worldwide, always keeping across all the latest trends expanding her vision to grow her business providing the best for all her clientele.
Sia is always personally selecting ‘Beautyologist’ stock focusing on brands, products and treatments that are of a high quality, natural and sustainable with creative packaging. ‘Beautyologist’ has a strong motto to ensure more than 90% of products used and sold are Australian made.